CORPORATE IS NOTHING
SIMPLE AND EFFECTIVE
Analysts have estimated that in today’s knowledge-based economy, intangible assets such as brand and competitive advantage can account for as much as 75 percent of a company’s worth. And because there is no better way to build brand than through PR, the profession has gained strategic prominence and newfound respect in the eyes of industry leaders. Today, PR professionals are regarded as strategic business partners, rather than mere publicity lackeys.
Perfect advertising solution for
Tactically, we used traditional outreach tools, including hard-copy press kits and one-on-one calls to reporters, as well as the Internet, to reach audiences around the world. We also employed an embargo strategy on a geographic basis to help ensure that key media in the U.S. and Europe could all break the story the morning the release was disseminated. The embargos enabled us to reach out to key German, British, and U.S. reporters before the day of the announcement and provide in-depth explanation of a complicated and technical topic, as well as introduce the branded i-biology terminology.